Natural wine: WTF is it, and why do I care?

So here’s the thing. I love wine, and it makes me happy opening up people’s eyes to great bottles, something I’ve been doing professionally for the past 10 years. But something changed for me in the last few years: I learned about natural wine, essentially just fermented grape juice, and was shocked that all wine wasn’t made that way. So I started researching, learning how different producers were working, and discovering a whole range of delicious natural wines that I wanted to drink.